The packaging you choose is almost as important as the product’s quality, which means the way you package your products will say a lot about them. It is one of the first things customers perceive, not just about your product but also about your brand as a whole.
Besides making your products look presentable, good packaging ensures that your products stay safe and secure. The right kind of packaging can make your product an instant hit with your customers. And, we all are aware of how important first impressions are!
Starting a new business?
Here are a few vital aspects that you should keep in mind before choosing your products’ right packaging supplies.
- PACKAGING MATERIALS – A MUST HAVE
A central question that one should always ask while choosing packaging materials is, what sort of product do you have?
Your packaging should conform to your products’ needs. There is a wide choice of materials to choose from when it comes to packaging materials. You can opt for corrugated cardboard boxes for selling packaged food products and for shipping purposes; metal tins for canned goods; bubble wraps for packing electronic products to provide cushioning protection and prevent damage. Flexible wraps are best used for dairy, cosmetics, pharmaceuticals, hardware items, and retail products to protect and extend shelf-life. Check here for the complete range of products.
- PACKAGING SHAPE AND SIZE MATTERS
Yes, the shape and size of a package are important details to keep in mind while selling your products. Try to find a solution that works best for the packages’ distribution and is clearer to understand. Let’s say your product packaging comes in different sizes. Consider how you can be economical with the dimensions of your mailer boxes.
You might be able to design two different sized packages that will accommodate perhaps four different sizes, and it will save time and money. While the trend for some packaging may be leaning to smaller and more convenient sizes, you need to remember your products’ dimensions. It will ensure consistency throughout your products – and guess what, people like consistency.
- SUPPLIES TO MATCH YOUR BUDGET
Plan and estimate your packaging budget considering the cost of the material and other expenses. Find a way to balance your product’s needs and your budget. Consider whether your customers will be willing to pay more for a grander packaging using expensive material? Sometimes there may be no problem in sticking to a cheaper packaging solution. Finding the right balance will primarily affect the success of your business. Find the price range that we offer.
- CUSTOM DESIGN AND BRANDING
Yes, all the above need thorough consideration for your products to thrive by getting positive customer reviews. However, the design is equally important for the success of any product. If the packaging doesn’t appeal to customers, it’s not going to sell the product/ item inside it. Again, material plays a huge role in the overall design of a package, so be sure to consider all types. Functionality is also essential. Keeping your intended audience at the forefront of your design along the way will help you accomplish overall success with the package design. Understand that the type of material you choose to use in your packaging design also becomes part of your brand, so any disconnection between your materials or design will confuse the consumers and make them lose trust. Get ideas for customisation.
- SUSTAINABLE THINKING
People are getting socially aware of being environmentally friendly. Consumers nowadays like to see more recycled packaging for their goods. They prefer sustainable packaging to standard options, which can result in future harm to the environment. After knowing all this, can you afford to not listen to all the potential customers’ needs? Of course, you can’t, and you won’t. To not lose your customer’s trust, look into packaging options that are both effective and sustainable.
NewPack designs your packaging in such a way that it can be recycled and reusable.
- TRANSPORTATION SAFE
Once you decide on the package design, it’s time to consider its capability to sustain damages during transit. Regardless of how unique the design is, if the package can’t be delivered intact, it will do you no favours. If your product is bulky, delicate, or of any unusual shape, it’s essential to consider the materials designed for strength. Durability is paramount to successful packaging, and ease of transportation should be considered when coming up with your package design.
Choosing the right packaging for your products can be a tough decision. But the good news is that there are a lot of options to choose from. At New Pack, we work with businesses of all sizes to ensure our customers the very best and right packaging supplies.
So now you know what you need. So what’s holding you back? Choose your products now and start your business today!