Labels are often the first interaction a customer has with their purchase, be it for double-checking their credentials on the label or confirming the items ordered by them. Every e-commerce purchase requires multiple labels throughout its journey from warehouse to consumer. Also crucial to marketing is branding; labels on products enable a business to mark items as part of their brand, creating a sense of ownership and differentiation from competitors.
Before knowing which Thermal Label is suitable for business, you need to know the difference between direct thermal and thermal transfer printing technologies. Thermal Labels are classified as either direct thermal labels or thermal transfer labels, and each has its advantages.
Choosing the right thermal option requires application requirements matching with the capacity of your printer.
Direct thermal labels are excellent for short to medium-term purposes. Direct thermal labels are best used in controlled environments for large applications where the labels are used for the short term. Direct thermal labels are low-priced, as no ribbons are needed for printing. It is the most reliable way to print labels for short-term use, such as for shipping labels or high turnover inventory tagging, etc.
Thermal transfer labels are often used when the labels are required to last for longer periods and need protection from fading and abrasion. Thermal transfer uses carbon ribbons to print the impressions onto the thermal paper. With Thermal transfer ribbons, printing is possible under a wide variety of environments, i.e., they can withstand exposure to different conditions. As compared with direct thermal labels, Thermal transfer labels last longer and withstand moisture, abrasion, and also give protection from UV exposure.
Consumables required for printing are different in direct thermal and thermal transfer labels due to the different technology used for printing processes. While Direct thermal printing requires specific thermal reactive labels, thermal transfer printing will require labels and a thermal printing ribbon of your choice to suit the application. (Read more about it in our blog All about Thermal Labels
You should take the following factors into account to find a top-quality label for your needs:
1. Product Mobility
Analyse where your products spend their time. If products have to sit outside, exposed to all weather conditions, you’ll likely want to invest in thermal transfer labels. This ensures durability and flexibility when it’s time to move products again. Conversely, for indoor products, you’ll probably want direct thermal labels.
2. Environmental Needs
Weather, usage, and storage conditions play an important role in deciding upon the ideal choice for your unique requirements. The adhesive is crucial for labels, and extremely high or low temperatures can reduce the label’s efficacy. Over a while, labels can become illegible and also rendered useless from abrasion or smudges. When you need your labels to last for longer periods, choosing label ribbons with higher resin concentrations will be helpful. Similarly, if labels are likely to come in contact with chemicals, bleach, alcohol, water, window cleaners, etc., thermal transfer labels could be a better option.
The best-suited label will depend on the time they are required to last and also the certain specific conditions associated with them, as stated above. In a dry environment and under normal temperatures, Direct thermal labels can be a good option as they will last for at least six months. If you’re dealing with extreme temperatures, harsh chemicals, or moisture, you’ll need thermal transfer labels.
4. Printer and Label Quality
You also need to consider if a large number of labels need to be printed within a short time. The label material that you use is linked directly with print speeds. If you want fast printing, you’ll want to increase darkness to ensure better barcode quality. Using higher-grade ribbons uses more energy and more ink since print darkness should be high with higher print speeds. Lastly, for labels with small fonts or detailed graphics, dots per inch (DPI) are extremely important.
Newpack is always on the lookout for providing the best to its customers. Therefore after studying the market thoroughly, we have embarked on providing Dymo 4XL Labels, which are highly popular and recommended for various uses.
Ever since the Dymo Label printer was introduced in the market, is a popular choice for small businesses. It’s on the cheaper end of the spectrum, and you can pick one up with a very tiny investment from Officeworks. You can print important designs or logos and various things essential for your business with Dymo 4XL Labels. The durability and quality of Dymo labels are very widely acknowledged in the market without any doubt. Its simplicity and ease of use, low investment, etc., are certain qualities that have made Dymo Labels one of the more popular choices for small businesses.
Pros of using Dymo Label:
- Inexpensive start-up cost
- White paper labels with self-adhesive
- Easy to use and long-lasting
- Small footprint on the desk
- Can print for various courier services, including market leaders.
- Labels of up to 108mm wide can be printed.
- Water and scratch-resistant
- Capacity: 220 labels
- Compatible with Dymo Label writer 4XL
Dymo has recently released a wireless version of the Dymo label maker that essentially does the same thing as the Dymo Label writer 4XL but can operate wirelessly, which adds the convenience of placing it anywhere as you like. This printer is also available with Officeworks.
At Newpack, we realised the importance of Dymo labels and the wide market it has captured. Hence we have specialised in providing high-quality Dymo labels which are compatible with Dymo Label writer 4 XL of both the wired and the wireless versions.