Did you know that packaging can greatly affect how customers perceive your products? Packaging is a major key in marketing your brand, business, and products. The package can be the product’s selling point, particularly if the customer sense that it already exudes elegance and class; they would also perceive the product to have similar attributes. In short, the packaging conveys the image of the product. This is especially evident if you are to consider custom packaging boxes. It is vital in retail sales as packaging design is judged by the customers and compared against the competitors on the rack.
White Boxes look as appealing and stylish as any of the displays and gift boxes. These boxes are incredibly useful for showcasing your products. White packaging boxes are designed to improve the visual highlights of the encased item.
Choosing between kraft or colour boxes and white packaging is a challenge because every type has distinct advantages. Let’s look at some of the pros of white shipping boxes to help you decide.
Pros of White Shipping Boxes
In case you are considering white mailing boxes, you probably already see some of their advantages. For many brands, the colour white offers a benefit itself. It looks magnificent and often looks more sophisticated. Also, white offers the ideal printing canvas, showing vibrant hues. Here are some of the pros of white shipping boxes:
1. They Look Great
lain, unprinted white cardboard boxes look cleaner than plain, unprinted brown boxes. In case you are not using custom printing, white is an easy, affordable way to help your brand stand out. When so many of your customers’ deliveries show up in plain kraft cardboard, a perfect white package will leap out.
White also offers a more sterile and pristine look. Medical, health, food and cosmetics product brands often choose white boxes for this reason. People associate these products with neatness, and plain kraft cardboard doesn’t generally feel right. White cardboard seems more hygienic, which contributes to positive customer perception.
2. They Create High Color Contrast
A design printed on a white box will perpetually outshine the colour of a kraft box. The white base makes each colour pop. When you print on white boxes, the colours are brighter and truer. When printing on kraft, the graphics are usually more obscure. Dark colours, similar to navy, brown and black, alongside whites and pastels, print well onto kraft. Different colours may not stand out as well. With white cardboard, you don’t need to stress over which colours you pick. They all look incredible and impeccably match your brand’s palette.
Numerous individuals considering custom white cardboard boxes also wonder about coloured cardboard. While you can discover coloured cardboard on the market, most coloured boxes are actually white boxes with a one-colour flood print. The one exception is black boxes, in which black ink is applied straight to brown kraft. The magnificence of white boxes is that you can use any colour you pick. You can reverse-print a package, so it appears a single colour with white text. Or, pick a high-end, multiple colour custom print job and highlight the entire colour spectrum and even photos.
3. They Feel High-End
Sharper colours and the clean look of white cardboard give these boxes a more premium feel. Since white cardboard allows you to make full-colour designs, you can brand the whole box. Printing inside and outside makes an enjoyable unboxing experience. Immediately, customers feel like they are getting more value and luxury from their products because of the box’s graphics.
We have seen brands flood-print white boxes in black for a bold, considerably more premium look. Reverse-out printing in a single colour on a white box also accomplishes an exquisite, lovely design, making a white logo pop against a white cardboard base. Flood-printing in your chosen Pantone colour requires a white cardboard base. The versatile customization choices available with white mailing boxes let you curate a premium unboxing experience that matches your brand’s aesthetic.
Cardboard packaging has made its way in each sector. Whether they are apparel, cosmetics, household products, machinery, food and beverages, and other accessories, cardboard boxes are just perfect for addressing your packaging needs. Cardboard is manufactured from a material known as Kraft paper. It is a 100% naturally occurring substance obtained from wood pulp. Cardboard boxes are recyclable and eco-friendly packaging options. Their strength can be enhanced depending upon the fragility and weight of the product. Custom cardboard boxes are the preferred choice of entrepreneurs to package an array of products. They are easy to transport and provide maximum protection to the products.
Read our blog on Packaging Design: The Forgotten Marketing Medium